Freecash creative program

Where the program stands

Spend against the pilot target, this week's read, and what changed on the pages.

What's new

Pages updated most recently.

    Data health

    Checks every pull for metrics that stop arriving.

      Dashboard

      Spend, winners and levers

      Almedia's per-range spend by UTC day, one row per creative across its ratios. Share of launch week = the creative's spend divided by everything that launched on that network the same ISO week: the per-creative verdict that survives capped budgets.

      Daily spend by network

      Leaderboard

      Top creatives per network by lifetime spend. TikTok 2s hook rate = 2-second views ÷ impressions, where TikTok ran it.

      Lever board

      Spend by the levers each creative is tagged with.

      By length

      By hook type

      Weekly learning report

      Weekly report

      What launched, what won, what we learned, and what changes in the next briefs. Every learning carries its sample size and says whether it is a result or a hunch.

      Toolkit

      Playbooks, skills and components

      How we make Almedia work, in one place: the rules and playbooks, the agent skills that run them, and the one canonical tool for each job.